http://nicole-tollefson-ux.squarespace.com/hello daily 1.0 2022-11-21 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536527663872-0AQ9GUPZ9QDLNMNNJX55/ImageBlock.png Hello Target, Atlassian, Vail, Avnet, PG&E, United Healthcare, VSP, lululemon, University of Minnesota https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466538362126-D8H885PFKRB85DC65A84/image-asset.png Hello Paint brush and wrench illustration https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466494039875-H1VFD5Q9K3EVND9Z7HZM/image-asset.png Hello Browser window illustration https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466493786563-9X88QUQWC66OBIW74NRO/image-asset.png Hello Magnifying glass and data trends illustration https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466407071562-G0N7O15O322CPHHUY9VH/people-coffee-notes-tea.jpg Hello https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1453623838525-Z1CYY415FVQWS0T8ZTQ3/desk%2Bcoffee.jpg Hello http://nicole-tollefson-ux.squarespace.com/contact daily 0.75 2022-11-21 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466561257148-DJS2Q7IFMN84DVBBQALK/image-asset.png About https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1504308429681-Z4TL0S0UCTG2LE1VVXSZ/Profile+photo About https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466331655111-CQFE52AAIXW502BNBJ97/photo-1445883791079-421522d11f18.jpeg About http://nicole-tollefson-ux.squarespace.com/portfolio daily 0.75 2018-10-01 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466405744499-I6J8AXQP1F0O5CNKQG3P/photo-1432821579285-1b649e5b1ce3.jpeg Portfolio http://nicole-tollefson-ux.squarespace.com/experience daily 0.75 2022-11-21 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466333530647-V90CE8GR3SXS7UNE7G22/pexels-photo-29278.jpg Experience http://nicole-tollefson-ux.squarespace.com/new-page-5 daily 0.75 2016-07-13 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468394914718-P431FHPF9OF1XBV86B5R/image-asset.jpeg ... https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468392012812-46X1F73NBLDRJ73R0G61/479386891.jpg ... http://nicole-tollefson-ux.squarespace.com/new-page-3 daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536844280864-TE449S6QLT8P7MF00P2I/Screen+Shot+2018-09-13+at+6.09.36+AM.png ... Concept mockup - phone shortcut https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468252868898-N5ADMZH9CJFZ3PFNT0EC/image-asset.png ... Journey map for wedding and baby registry with registrants and gifters and their interactions https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536844274718-XFJB72VGUF1O4Q0M799L/Screen+Shot+2018-09-13+at+6.08.43+AM.png ... Concept mockup - match similar gifts https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468269489663-11I4HJZYOTNVR40G3LK9/christmas-xmas-gifts-presents.jpg ... http://nicole-tollefson-ux.squarespace.com/new-page-32 daily 0.75 2016-01-26 http://nicole-tollefson-ux.squarespace.com/new-page-4 daily 0.75 2016-06-23 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466647783241-HUM8V2BU5VD4AR0XQK04/wood-cube-abc-cube-letters-48898.jpeg ... http://nicole-tollefson-ux.squarespace.com/eportfolio-research daily 0.75 2016-06-23 http://nicole-tollefson-ux.squarespace.com/pge daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536842022484-DC697KPHT1BZR275DQ1B/Screen+Shot+2018-09-13+at+5.07.53+AM.png ... journey panel https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536779751603-94RWKMHVMJ2EF25O6F0U/PGEContentExample1.JPG ... edits on a template printed https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536841044495-2LOPCT69YOW48Q8JYCM7/image-asset.png ... journey panel https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536842375350-YYQPEH6ZP9CY5VI7GQ1N/image-asset.png ... template wireframes https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536842356090-YA39SN4VNHI6JIIPHXNH/image-asset.png ... component wireframes https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536780049718-EZQQRJ9103VXQQQL8QFY/image-asset.png ... sitemap https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536842462569-SB0MZRZOYT9AJ2GZ3B2Q/image-asset.png ... desktop layout https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536842474938-YY7MZ1GQN6U5Q5LQLUVX/Screen+Shot+2018-09-13+at+5.37.19+AM.png ... mobile layout https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468268918312-51S40ROMU5K8CP0FSKOM/image-asset.jpeg ... Desktop and mobile mockups https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536779777825-4JQ2P8779HMY86QFB84M/PGEContentExample2.JPG ... edits on a template printed https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466570170472-VS5FIK3NKV1BWT47G0DI/pexels-photo-26943.jpg ... http://nicole-tollefson-ux.squarespace.com/vail-resorts-xd daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536686424949-VY68QAE2LO8H0VBQPBM7/image-asset.png ... Vail project team with our new Vail Resort buddies, suited up after ski lessons, posing together on one of the peaks https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536838248353-APEJM8G0T9JBZILWSIYO/image-asset.png ... user journey panel https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536838315384-LY7G87CYCW8R68M64YWT/image-asset.png ... feature flow map panel https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536779216967-RC92UQ9GNR3UYWZFKJDW/VailNavs.JPG ... all the navigations https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536779242862-Q8FI0PDKXPV06SPJD9PJ/VailNav.JPG ... all the navigations https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468265461287-OTI8ILU3X6BC5SRALQP4/image-asset.jpeg ... Desktop and mobile mockups https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1467174845279-DPKULUW2PWCALGTSDTT8/home-hero-beaver-creek.jpg ... http://nicole-tollefson-ux.squarespace.com/new-page-1 daily 0.75 2016-06-23 http://nicole-tollefson-ux.squarespace.com/avnet daily 0.75 2016-06-27 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466568071324-3J4SP7ZITG3LNHBIFDD1/pexels-photo-57007.jpeg ... http://nicole-tollefson-ux.squarespace.com/target-instore-gift-registry daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468253672394-35ZIOLUACYLE8XQWE7U6/image-asset.jpeg ... mobile scanner and tablet kiosk, product details https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468253767596-H30CYH6GRFANCKEF7N8S/image-asset.jpeg ... mobile scanner and tablet kiosk, registry display for gifters https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468253581256-F5RP2Q0LH207M9JLQ90G/image-asset.jpeg ... mobiles scanner and tablet kiosk, wedding registry https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468253605544-9XV8924QIUOXM5XD9CAJ/image-asset.jpeg ... mobile scanner and tablet kiosk, get ideas https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468253689530-Z3BJYW13SH4036FM7QTK/image-asset.jpeg ... Lynn holding scanner IRL in store https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468253630572-ZTO0WRLMMACKI9GUSRPL/image-asset.jpeg ... mobile scanner and tablet kiosk, checklist https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468269404668-28BTVFDKIA3SQ8G00R4B/rose-petals-petals-wedding-red-37525.jpeg ... http://nicole-tollefson-ux.squarespace.com/eportfolio-and-open-source-eportfolio daily 0.75 2016-06-20 http://nicole-tollefson-ux.squarespace.com/united-healthcare-portal-research daily 0.75 2016-06-23 http://nicole-tollefson-ux.squarespace.com/target-guest-research-app daily 0.75 2016-07-13 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1468398265110-17CRVEWVY1GBG5FXNH7E/pexels-photo.jpg ... http://nicole-tollefson-ux.squarespace.com/vail-research daily 0.75 2016-06-23 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1466999330841-WIFLGKBBWEDL74SNWK1R/tumblr_nn61tmZOVS1slhhf0o1_1280.jpg ... http://nicole-tollefson-ux.squarespace.com/243428331774 daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536650790695-Z1VMFOE5QIK4SQU1C8MI/Desktop+HD+Copy+5.png ... So many iteration sketches https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536835577091-3XK2M492EFD2QTZWP7EG/Mockup+A.png ... Option 1 mockup https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536650911366-ZMSTZ03RL5VCHJQT0D93/Screen+Shot+2018-09-10+at+11.38.59+PM.png ... GSuite pricing https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536650957489-33156R6HML7CY82YBI3O/image-asset.png ... Slack team pricing https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536836249336-5WVY5XKUIJCXFLU9727A/Calculator+States+.png ... States of the calculator https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536835397406-RGLO3YFXHCGMXQAIBV70/Line+Item+Calculator.png ... 98% of users land in the simple $10 flat range, 1.5% can do simple 7 x users calculation, and only 0.5% have to figure out the trickier math https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536835669288-HUURBCBHICWFK1J2EX6I/Mockup+B.png ... Option 2 mockup https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536653587421-128OPGIOZCKE7HRSHRWP/A6.png ... Option 3 mockup sketches in different slider states https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536836817714-MRY1WBDCIHGFU43CP0RV/Pricing+Page+JSW.png ... Final design https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536863167733-LU1IVLFX9QL8ARCOBYSW/screencapture-subs33-app-clicktale-AggregatedReport-aspx-2018-03-30-12_39_29.png ... Clicktale hover activity heatmap. Visitors spend the very most activity on this page playing with the the calculator, entering a wide range of values. Are they trying to understand how the model works? Are they expecting their team to scale? Hard to tell! https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536677541965-5BP5VN98AEWUTFHDB12Q/Group+2.png ... Existing plan tiers. In this model, customers were charged $75 for 11-15 users, $150 for 16-25 users, $300 for 26-50 users, and $450 for 51-100 users. This felt unfair to customers who sat at the bottom of a tier. A team of 25 users, for example, would add a single user and their price would jump from $150 to $300 per month. https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536836722445-YWBNOIBMBP8WMU6KE3SS/mobile.png ... Mobile mockup https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536680769614-V179B83RN04ZSBIF33A9/alone-bills-calculator-1253591.jpg ... http://nicole-tollefson-ux.squarespace.com/uhc-usability daily 0.75 2018-09-10 http://nicole-tollefson-ux.squarespace.com/national-justice-project daily 0.75 2018-09-27 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536850746839-33GLLBHDRK6GIPMEVINB/Group+5.png … Logo — looks like an abstract representation of a camera shutter, eye, and siren light https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536850881973-3QNY2NZ8COYF1RK11A43/image-asset.png … Design Sketch file artboards https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536848923271-7JMNIHXG3LG59DA0QPKA/Screen+Shot+2018-09-13+at+7.27.45+AM.png … http://nicole-tollefson-ux.squarespace.com/uhc-card-sort daily 0.75 2018-09-10 http://nicole-tollefson-ux.squarespace.com/universal-design-and-innovation daily 0.75 2018-09-10 http://nicole-tollefson-ux.squarespace.com/design-quality daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536815274654-VMMJAS12QXUAHS3D5WTD/Group.png … Template annotated https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536860507312-8UIMUIK6IZR1EFA3FWKO/Screen+Shot+2018-09-13+at+10.33.12+AM.png … template in action https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536860255499-4FBCLBKEBNMRFT955946/image-asset.png … Paper sketches documented https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536774370383-Q7HHA9DUF5JCGBQ6OFH1/image-asset.png … Our team owns the buyer journey https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536860513168-9PB1IE4IKGK78ENT2OPG/Screen+Shot+2018-09-13+at+10.34.41+AM.png … template in action https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536775183002-U2ROCCYSPA6WECA8OHH5/Screen+Shot+2018-09-12+at+10.57.16+AM.png … Our Head of Buyer of Experience moved the organization to a unified and prioritized backlog. https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536860565847-26VROLBKGAF0AUR36P16/Screen+Shot+2018-09-13+at+10.35.04+AM.png … template in action https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536860517637-1VSE2HSJEOTF7WCPCPNF/Screen+Shot+2018-09-13+at+10.34.56+AM.png … template in action https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536778027755-6VOUAHML628PCC8HPWNW/image-asset.png … Example of design documentation https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536775513588-TE2WODPSX9F0KG7DSGQW/Screen+Shot+2018-09-12+at+10.53.24+AM.png … We operated in a constant firedrill mentality, which made it difficult to get work done effectively. https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536777932295-PGR3NPJBAYU5NKQ66SKN/image-asset.png … Example of design documentation https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536776245870-75V09ONL5UC6VFNEP6HV/Screen+Shot+2018-09-12+at+11.16.19+AM.png … Trello board of design team’s work backlog https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536775493350-MB00C72GQOUBHO0HK7F2/image-asset.png … Before our Head of Buyer Experience started, we had multiple backlogs that contained our work. https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536777946111-SW9SQJRRVQ74KJ7ZGK1B/image-asset.png … Example of design documentation https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536775221236-5UOLGAWFE3X3GEICH8AC/Screen+Shot+2018-09-12+at+10.53.33+AM.png … This allowed our design team to better manage stakeholder expectations and consider a holistic experience approach. https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536775890528-QQ514J0NG9LFPD124U0D/IMG_6581%281%29.jpg … Early whiteboard brainstorming around our design team’s hopes and values https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536846708824-5BR2NU13FP1MELVLXKPE/blur-cellphone-close-up-196644.jpg … http://nicole-tollefson-ux.squarespace.com/navigation-experiment daily 0.75 2018-09-10 http://nicole-tollefson-ux.squarespace.com/design-empowerment daily 0.75 2018-09-10 http://nicole-tollefson-ux.squarespace.com/customer-empathy daily 0.75 2018-09-18 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536875406074-3X0NZRCWXG48EPA3M3BQ/jira-family.png … https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536875498912-0L8POQVF903O1J0SB7Y3/resistance.png … https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536875426076-GYAHC0R1HMG9WPBDP7IN/image-asset.png … https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1537300033893-GZ3UA3VDKZI9PRHYMB82/sittogether.jpg … http://nicole-tollefson-ux.squarespace.com/accessibility-advocate daily 0.75 2018-09-27 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1536846434159-4U5WOIOMUWM6Q8YAZZDA/abstract-access-close-up-1089438.jpg … http://nicole-tollefson-ux.squarespace.com/simpl-navigation daily 0.75 2018-09-10 http://nicole-tollefson-ux.squarespace.com/birthday-2020 daily 0.75 2020-07-10 https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1593403775741-3QDY4LLSJ2RXJB7Q5S6I/Screen+Shot+2020-06-28+at+9.09.11+PM.png Quarantine but make it birthday https://images.squarespace-cdn.com/content/v1/56a448bc9cadb676996c8065/1593321033764-RVEQTL6315D4B0QUDZ4M/Screen+Shot+2020-06-27+at+10.10.15+PM.png Quarantine but make it birthday 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